Dr. Morrie Sher was born and raised in North York. He studied Science at the University of Toronto before receiving his Doctor of Optometry at the University of Waterloo School of Optometry and Vision Science in 1985. Alongside Ontario, he has held licenses in Alberta, British Columbia, Australia and South Africa. In 1987, he worked at the University of Melbourne School of Optometry as a clinical supervisor before returning to the GTA in 1988. In 2004, he relocated to his modern family practice in Innisfil, where he has served Innisfil, Barrie and surrounding areas with full scope optometric services ever since.
Dr. Sher has an avid interest in contact lenses, laser vision correction co-management and low vision, with extensive experience serving all age groups. He has set his practice up to be exceptionally child-friendly, even for the youngest of ages. In his spare time, Dr. Sher actively pursues outdoor activities such as skiing and mountain biking, and can also speak Spanish, Hebrew and French. He is married with two children.