Doig Optometry (now FYidoctors - Calgary - Heritage) is a patient-centered optometric clinic founded by Dr. Russell Doig and Dr. Chorel, built on a commitment to delivering individualized, outcome-driven eye care. Established in 2016 after decades of clinical experience across Alberta and Ontario, the clinic reflects Dr. Doig’s long-standing vision of creating a practice focused on thorough assessment, thoughtful diagnosis, and meaningful patient outcomes.

At the core of the clinic’s philosophy is a dedication to uncovering the root cause of each patient’s concerns through comprehensive and, when necessary, non-routine testing. Rather than relying solely on standard examinations, the team prioritizes a deeper investigative approach, guided by the principle: “If you haven’t found the cause of the problem, you haven’t yet done the test that reveals it.”

Doig Optometry emphasizes a collaborative and methodical care process that includes attentive listening, detailed information gathering, clear communication of options, and ongoing follow-up. Every patient interaction is approached as an opportunity to create a “patient success story,” with tailored strategies designed to address individual needs effectively.

Supported by a team committed to continuous improvement, the clinic fosters a culture of reflection and teamwork, ensuring that patient care strategies are consistently refined to achieve the best possible outcomes.